The 'Brand You' blog is written by Michael Rae, an Organizational Communications student at BYU-Idaho. The topic of creating a ‘Brand You’ and self-marketing concepts began to interest Michael as he researched and eventually developed his own method for creating a viable e-portfolio (electronic portfolio), the Mojave Method. The 'Brand You' blog is the result of a desire to blog about an important topic, and Michael’s interest in self-marketing.